Exploration

Notes from building Cheerbit

Marketing experiments, product decisions, and iOS engineering write-ups from making a mood-matched affirmations app on my own.

Cheerbit ad reel still

Marketing + iOS

Turning 0 conversions into a testable ad system

Cheerbit's social reposted the app's own cards to no effect. The diagnosis, five hypotheses, and three finished reels built from the app's own art.

July 2026 ยท 6 min read

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iOS Engineering

One value, three surfaces In progress

Keeping a single value in sync across the app, a local notification, and a home-screen widget: pre-computing the next value, reconciling by time, and dating the widget entry so all three always agree.

Coming soon